MT 219 Marketing Unit 1 Seminar

MT 219 Marketing Unit 1 Seminar - MT 219 Marketing Unit One...

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MT 219 Marketing Unit One Welcome! Course Overview Creating Customer Value and Marketing Strategy Note: This seminar will be recorded by the instructor.
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Let’s Review: Overall Course Objectives The effect of the external environment on marketing strategy What influences consumer behavior? Segmentation, targeting, positioning The marketing mix – The Four P’s- our tool box The role of marketing in service firms
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Let’s Review: Course Element Overview Six Grading Elements- See your Syllabus for grading allocation - Discussions- Units 1-9 - Assignments- Units 2 and 4 - Writing Assignment- Reflection- Unit 10 - Reviews- Units 1, 2, 3, 5, 7 and 9 - Research Projects- Units 6 and 8 - Simulations- Units 4, 5 and 8 This class has an e-text . Reading your e-text is important in order to complete all assignments.
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Let’s Review: Discussions Make sure to follow discussion requirements in syllabus - Primary post by Saturday, a minimum of two posts to others - Post on three days - Minimum of 100 words Opportunity to clarify concepts covered in unit Exchange ideas and ask questions to others They are fun!
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Let’s Review: Working with the assignments Review the rubric in the syllabus for guidelines Use the templates that are available on the last assignment page Proof your work– grammar and spelling matter. Use APA as appropriate when citing sources- NO cutting and pasting from sources Apply the concepts and language of the course Answer all the questions thoroughly If something is confusing, check with your professor
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Let’s Review: Reviews Multiple choice quizzes Think the question through ALWAYS read instructions- Some may have time limits or not allow you to take more than once. Keep aware of the deadline- system closes access automatically
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Let’s Review: Research Projects Select only a brand that is on the list in the Unit 2 Discussion You must use the brand you select in your Research Projects. The projects will require research, application, and creativity as well
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This note was uploaded on 10/10/2011 for the course MRKT 219 taught by Professor N/a during the Fall '11 term at Kaplan University.

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MT 219 Marketing Unit 1 Seminar - MT 219 Marketing Unit One...

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