MT 219 Marketing Unit 2 Seminar

MT 219 Marketing Unit 2 Seminar - MT 219 Marketing Unit Two...

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MT 219 Marketing Unit Two The Marketing Environment and Marketing Research Note: This seminar will be recorded by the instructor.
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Review of Unit One How did it go? Questions or concerns? Instructor suggestions for Unit 2
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Microenvironmental Actors The organization itself Suppliers Marketing Intermediaries Competitors Publics Customers
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The Firm or Organization Marketing impacts many areas of an organization Different functional areas and their capabilities go into marketing planning All areas must realize the need to help in marketing efforts
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Suppliers Provide the materials and resources that organizations use to provide product Resources must be provided in a timely way at a cost and quality level required for the product.
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Marketing Intermediaries Assist the organization getting products to consumers Can be involved in a number of area, including physical distribution, financing, marketing services and reselling Importance of developing strong relationships
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Competitors Almost no one is free of competition Need to monitor competitive actions Need to develop a systematic approach to competitive evaluation
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MT 219 Marketing Unit 2 Seminar - MT 219 Marketing Unit Two...

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