MT 219 Marketing Unit 6 Seminar

MT 219 Marketing Unit 6 Seminar - MT 219 Marketing Unit Six...

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MT 219 Marketing Unit Six Marketing Channels Retailing and Wholesaling Note: This seminar will be recorded by the instructor.
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Review of Unit 5 How did Unit 5 go? Questions or concerns? Instructor suggestions for Unit 6 Are the Research Projects on segmentation almost ready for submission this week? Additional questions?
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Our Topics for This Week Channel importance, functions, types, and coverage Physical distribution and supply chain management Retailing types and trends Wholesaling types and role in marketing
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Important Definitions Marketing Channel – A group of individuals and organizations directing products from producers to customers Value Delivery Network- Composed of the company, intermediaries, suppliers and consumers who are in partnership to deliver customer value system- wide.
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Why do we need channels? Channels create value for the consumer Help facilitate transactions: -Act as information conduits - Promote the product and company - Provide a contact for the consumer - Match products with the consumers needs by developing appropriate offers -Negotiate the terms of the sale with the consumer Fulfill completed transaction: - Physically transport or store goods and products - Finance transactions - Assume risk in undertaking channel activities
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Types of Conventional Channels Producer - Consumer (no intermediary) Producer - Retailer - Consumer Producer – Wholesaler – Retailer – Consumer Producer-agent/broker – Wholesaler-Retailer – Consumer These intermediaries are independent entities
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This note was uploaded on 10/10/2011 for the course MRKT 219 taught by Professor N/a during the Fall '11 term at Kaplan University.

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MT 219 Marketing Unit 6 Seminar - MT 219 Marketing Unit Six...

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