MT 219 Marketing Unit 9 Seminar

MT 219 Marketing Unit 9 Seminar - MT 219 Marketing Unit...

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MT 219 Marketing Unit Nine The Global Marketplace Social Responsibility and Ethics Note: This seminar will be recorded by the instructor.
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Review of Unit Eight How did Unit 8 go? Questions or concerns? Instructor suggestions for Unit 9 Additional questions?
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Major International Marketing Decisions Evaluate the global marketing environment Make the decision to market internationally Select the markets to enter Decide how to enter the selected markets Decide and develop the marketing program Decide on the marketing organization to support effort
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The Global Marketing Environment The International Trading System - GATT- Group of countries that agree to certain rules and agree to a process for settling trade disputes so they do not spiral out of control. The WTO was created in the Uruguay Round of GATT to promote free trade. - Trade alliances and agreements - European Union- Higher form of agreement that joins member states in trying to develop a common economic partnership. - NAFTA- Trade agreement between Mexico, Canada and the US, - UNASUR- South American trade agreement - APEC- Asian alliance focused only on trade cooperation
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The Global Marketing Environment Many aspects of the marketing mix must often be changed to be successful in international markets due to the new actors in the microenvironment and factors in the macroenvironment.
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The Global Marketing Environment Economic - Industrial structure- the type of economy that a country
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