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Unformatted text preview: Website Comparison for Banking There is a big difference in nice-looking websites and websites designed to market business effectively. The many similarities and differences when viewing websites help end users determine who to conduct business with. Some of these include the look and feel of each website, the user friendly options, the navigation and accessibility when searching for a particular category or business. In this paper, we have compared and analyzed three different banking websites Washington Mutual, Compass Bank and Bank of America in an effort to summarize their effectiveness and to determine which website in our opinion would draw consumer interests. Washington Mutual When evaluating Washington Mutuals website, there was one feature that stood out more than the websites for Compass Bank and Bank of America; their advertisement for Free Online Banking . This is centrally located on the web page because it is in a bright color and is toward the top of the page which is eye catching to the viewer (WAMU, 2005). Many people today choose to do banking on-line to not only save money on checks and stamps, but it is also less time-consuming. By offering this service for free, Washington Mutual has more chances to gain new customers than other banks, which may currently charge for on-line banking. For those existing customers, the login screen to obtain account information is fairly accessible. It is located on the top right hand corner of the web page and also gives the chance for the user to inquire on the password in case they have forgotten it (WAMU, 2005). Even though Washington Mutual does have a couple of features that stand out in comparison to the other two banks, we believe that their website could be more user friendly if there was not so much information crowded together which makes it harder to read. They do have access to pertinent information for those trying to locate specific information such as home loans or...
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This note was uploaded on 10/07/2011 for the course BUS 362 taught by Professor Smith during the Spring '11 term at ASU.
- Spring '11