Unformatted text preview: create a monopoly situation that would help the consumers. Chapter 13: P.1 (Page 566) It is my opinion that competition along with the price of the soft drink and fries played a part in the disruption of McDonald’s plans. The price of the drink and french fries may have been relatively expensive, so therefore the customers felt as if they were not getting a break in price eventhough the Big Mac was reduced by 75%. Another reason could be based on our society’s health rate. What I mean by this is more and more fast food resturants are becoming more health conscience due to an increase in health conscience people. More fast foods are pushing salads, grilled sandwiches, fruits, and yogurt parfaits as oppose to greasy items like the Big Mac which comes with three pieces of bread, and two pieces of FRIED meat....
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This note was uploaded on 10/06/2011 for the course FINANCE 650 taught by Professor Johndoe during the Spring '11 term at Kentucky.
- Spring '11