Exchange Relationship

Exchange Relationship - The Exchange Relationship The...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
The Exchange Relationship The Exchange Relationship April Rice BUS620: Managerial Marketing Dr. Paula Zobisch April 4, 2011 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Exchange Relationship The Exchange Relationship Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. The right product, in the right place, at the right time, at the right price. One of the main goals of marketing is to target products to customers that are ready to buy. There are rare occasions when products or service require an additional push. If this should occur, marketers need to come up with creative ideas to hold them over until the market returns or the company is able to change strategic direction. Individual marketers often believe selling something is impossible. According to John Zhang, there are so many different kinds of customers out there. You just need to find them. If customers are not buying more often than not it is an indication that a company is targeting the wrong people. Company’s must study its market and customers in order to figure out why its product is
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/06/2011 for the course FINANCE 650 taught by Professor Johndoe during the Spring '11 term at Kentucky.

Page1 / 4

Exchange Relationship - The Exchange Relationship The...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online