Managerial Accounting Week 1 Assignment

Managerial Accounting Week 1 Assignment - Dell 1 Dell Inc...

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Dell Dell, Inc April Rice BUS630: Managerial Accounting Isabel Wan June 6, 2011 1
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Dell Dell, Inc What is Dell’s strategy for success in the marketplace? Does the company rely primarily on acustomer intimacy, operational excellence, or product leadership customer value proposition?What evidence supports your conclusion? Dell’s strategy for success in the marketplace is a combination of their direct customer model and emphasis on standards-based technologies. Dell relies primarily on customer intimacyto ensure marketplace success. Dell has the following key tenets at the forefront of their businessstrategy (Dell 10-K, March 2005):1.A direct relationship is the most efficient path to the customer – Dell removes the third party by allowing customers direct access.2.Customers can purchase custom-built products and custom-tailored services – This provides the consumer with what they desire and offers a quicker delivery/distributionthan others within the same industry.3.Dell is the low-cost leader – Dell has a highly efficient supply chain that allows them tomaintain the lowest cost structure as well as directly provide their customers with low prices. Lower prices to consumers, extends superior customer value4.Dell provides a single point of accountability for its customers – There is no need for third party consultants to provide customer service; Dell handles all service calls internally.5.Non-proprietary standards-based technologies deliver the best value to customers – Dellcan be confident in knowing they provide their customers with the best due to internal aswell as external extensive research and development. What business risks does Dell face that may threaten its ability to satisfy
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This note was uploaded on 10/06/2011 for the course FINANCE 650 taught by Professor Johndoe during the Spring '11 term at Kentucky.

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Managerial Accounting Week 1 Assignment - Dell 1 Dell Inc...

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