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10 chapters summary.of E-biz & E-com

10 chapters summary.of E-biz & E-com - Summary of...

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Summary of chapter 1 (Overview of Electronic Commerce) Electronic commerce (EC) is the process of buying, selling, or exchanging products, services, or information via computer networks. The perspectives of EC include communications, commercial (trading), business process, service, learning, collaborative and community. E business has a broader concept than EC in that it includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization. There are various EC organizations like brick and mortar organizations that perform their business off line, virtual (pure play) organizations that conduct their business activities solely online, and click and mortar (click and brick) organizations that conduct some e commerce activities, but do their primary business in the physical world. The EC framework is designed to have intranet internal corporate or government network that uses web browsers, and Internet protocols to access common resources and an extranet a network that uses the Internet to link multiple intranets. An EC framework supports five policymaking support areas: people; public policy; marketing and advertisement; support services; and business partnerships. EC is classified by nature of the transactions or interactions. The elements in this classification are: business to business (B2B), business to consumer (B2C), e tailing, business to business to consumer (B2B2C), consumer to business (C2B), consumer to consumer (C2C), peer to peer (P2P), mobile commerce (m commerce), location based commerce (l commerce), intra business EC, business to employees (B2E), collaborative commerce (c commerce), e learning, exchange (electronic), exchange to exchange (E2E), and e government. The Future of EC is mainly determined by existing and evolving drives such as digital revolution and need of highly competitive business environment. EC business models are the subset of a business plan or a business case and they refer to methods of doing business by which a company can generate revenue to sustain itself. The structure of business models consists of a description of the customers, products and business processes; a list of the resources, a description of the organization supply chain and revenues expected; and value propositions (benefits a company can derive from using EC). Typical EC business models include online direct marketing, electronic tendering systems, name your own price model, affiliate (find the best price) marketing, viral (word of mouth) marketing, group purchasing, group purchasing, small to medium enterprises (SMEs), e co ops, online auctions, customization (product and service ), electronic marketplaces and exchanges, information brokers, bartering, deep discounting, value chain integrators, value chain service
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