Exam3 - Exam 2 MIS672 - E-Business and E-Commerce...

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MIS672 - E-Business and E-Commerce Applications 22-Feb-11 Privacy, information privacy, and informed consent Privacy is the right to be let alone and free of unreasonable personal intrusions. It is the ability of an individual or group to seclude them or information about themselves and thereby reveal them selectively. The boundaries and content of what is considered private differ among cultures and individuals, but share basic common themes. Information privacy is the right to determine when, and to what extent, information about self can be gathered and/or communicated to others. Privacy rights apply to individuals, groups, and institutions. The concept of information privacy has become more significant as more systems controlling more information appear. It is also true that the consequences of a violation of privacy can be more severe. Informed consent indicate that the consent a person gives meets certain minimum standards. An informed consent can be said to have been given based upon a clear appreciation and understanding of the facts, implications, and future consequences of an action. In order to give informed consent, the individual concerned must have adequate reasoning faculties and be in possession of all relevant facts at the time consent is given. There is a privacy concern in electronic commerce. It is difficult, if not impossible, to complete a transaction without revealing some personal data like shipping address and billing information. Users may be unwilling to provide this necessary information or even to browse online if they believe their privacy is invaded or threatened. There are also technologies to help users protect their privacy. Most e-commerce Web sites monitor the movements of online visitors and consumers. Often companies sell or release customer information to third parties to promote additional products or to support direct-marketing campaigns. Online marketing generates spam, or "junk" e-mail, in the form of unsolicited advertisements and promotions. Internet users can block monitoring of their online behavior in various ways. Two simple
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Exam3 - Exam 2 MIS672 - E-Business and E-Commerce...

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