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Unformatted text preview: KELANA JAY A 8TUDY CENTRE 18-5 PLAZA CCL, JALAN PERBANDARAN 886/12 KELANA JAY A URBAN CENTRE 47301 KELANA JAY A FINAL EXAMINATION JANUARY 2008 mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm COURSE TITLE COURSE CODE DATE/DAY TIME/DURATION ELECTRONIC COMMERCE AID2013 27 APRIL 2008 / SUNDAY 9.00 AM - 12.00 PM / 3 HOURS mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm INSTRUCTIONS TO CANDIDATES: 1. This Question Booklet con,sists of THREE (3) Sections, Section A, B, and C. 2. Answer ALL questions from Section A and B and ONE question in Section C. 3. Answer ALL questions in Section A in the OMR Sheet and Section Band C in the Answer Booklet. 4. Candidates are not allowed to bring into the examination hall/room any form of written materials or electronic gadget except for stationery that is permitted by the Invigilator. 5. Students who are caught breaching the Examination Rules and Regulation will be charged with an academic dishonesty, and if found guilty of the offence, the maximum penalty is expulsion from the University. (This Question Paper consists of NINE (9) Printed Pages) Review Committee 'M-1;/ it> ~ I Dean *** DO NOT OPEN THE QUESTION PAPER UNTIL YOU ARE TOLD TO DO SO *** Electronic Commerce (AID2013) Semester January 2008 Final Examination SECTION A: MULTIPLE CHOICE CONFIDENTIAL (40 MARKS) There are FORTY (40) questions in this section. Answer ALL questions in the OMR Sheet. 1. Which of the following is the top reason that consumers choose the online channel? a. Do not need to deal with salespeople b. Can research many products at same time c. Can shop at any time of day d. Prices are better online 2. Which of the following basic system functionalities is used to display goods on a Web site? a. Product database b. Digital catalog c. Shopping cart system d. Customer database system 3. E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message. Prior to the development of the Web: a. the smaller the audience reached, the less rich the message. b. the larger the audience reached, the less rich the message. c. richness equaled reach. d. none of the above. 4. Which of the following is the major concern of Internet users about purchasing online? a. Security of credit card information b. Privacy of personal information c. Shipping costs d. Product quality 5. The process of matching particular product attributes with a customer's desires is called: a. alternative evaluation. b. customer service. c. personalization. d. customer satisfaction. 6. Disintermediation refers to: a. new opportunities for middlemen'to aggregate content, products and services. b. the disappearance of market middlemen and the destruction of traditional distribution channels....
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This note was uploaded on 10/07/2011 for the course MIS 725 taught by Professor Dawood during the Spring '11 term at Atlanta Tech.
- Spring '11