Group_Project_Outline - Group Project Objective: write a...

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Group Project Objective: write a launch plan proposal for a new product or service (which you will be given). Demonstrate correct understanding and application of key concepts contained in the New Products Management course. Output: Write a launch plan, maximum 15 pages, for your given product or service (outlines follows). The report should be written to be read by senior management who are trying to decide whether or not to fund your project versus others. Be concise and persuasive.
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Report Chapters Guidance 1.0 Executive Summary 1 page with the essence of the idea, plan and key financials 2.0 Introduction 2 to 3 pages background on the industry/market in which your product/service competes 3.0 Development Process 1 to 2 pages on what did you - primary research do as a group to produce this - secondary research plan - ideation approach - simulation modelling 4.0 Simulation Analysis 1 page to describe the market, - comparative competitor analysis competitors and their positioning - customer analysis and quantify sales and share of - SWOT market where possible
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This note was uploaded on 10/07/2011 for the course ECON 101 taught by Professor Ramiz during the Spring '11 term at Abilene Christian University.

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Group_Project_Outline - Group Project Objective: write a...

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