CHAPTER 5- PSYC 215 McGill 2011

CHAPTER 5- PSYC 215 McGill 2011 - READING NOTES CHAPTER 5...

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READING NOTES: CHAPTER 5 PERSUASION -Some examples are described- They talk about Germans, Nazis, the Holocaust, propaganda, etc. One of these examples is particularly related to us as Canadian citizens: o Surveys shortly before the in Iraq revealed that Canadians opposed military action against Iraq by about two to one, while Americans favoured it by the same margin. Those examples that they present in the first page of the chapter show efforts to persuade are sometimes diabolical , sometimes controversial , and sometimes beneficial. Persuasion is neither inherently good nor bad. It is the content of the message that elicits judgments of good or bad. o Bad persuasion: PROPAGANDA o Good persuasion: EDUCATION Persuasion is EVERYWHERE & INEVITABLE! WHAT PATHS LEAD TO PERSUASION? -Figure 5-1 is really important - (p. 146) Persuasion process. Richard Pretty and John Cacioppo (1986) and Alice Eagly and Shelly Chaiken (1993, 1998) theorized that persuasion occurs via one two routes: The central route The peripheral route.
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