CASES - university email addresses....

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MARKETING 1 st SEMESTER 2011/2012 Harvard Cases: Title: Disney Consumer Products: Marketing Nutrition to Children Link: http://cb.hbsp.harvard.edu/cb/pl/10595656/10595658/873b52b538f797a8865d92fbd93 a63cd Title: Tesco PLC: Fresh & Easy in the United States Link: http://cb.hbsp.harvard.edu/cb/pl/10595656/10595660/11b3ef157c80d31462afd710a9a b3ed1 Study.Net Cases: (please follow instructions below) Title: Ryanair – The Low Fares Airline: Whither Now? http://www.study.net/r_mat.asp?crs_id=30022193 Password for course on Study.Net: M2011 Instructions for case materials provided on Study.Net. -students will need to register at Study.Net. They should whenever possible use their
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Unformatted text preview: university email addresses. https://www.study.net/default.asp-once the student has registered they can login to the site. -they will then be taken to a page that mentions the Adobe Reader requirements needed to view the cases. They must click continue. -click on the "purchase or access materials in a new course" button -they will then see a listing of the NOVA courses available on Study.Net. -they will need to "add to cart" the specific course -accept copyright agreement -enter the course password: M2011 -proceed to checkout -click continue -select course from list and click "view course" -click on "materials" at top of page (cases will be displayed as PDF files)...
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