CASES - university email addresses...

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MARKETING 1 st SEMESTER 2011/2012 Harvard Cases: Title: Disney Consumer Products: Marketing Nutrition to Children Link: a63cd Title: Tesco PLC: Fresh & Easy in the United States Link: b3ed1 Study.Net Cases: (please follow instructions below) Title: Ryanair – The Low Fares Airline: Whither Now? Password for course on Study.Net: M2011 Instructions for case materials provided on Study.Net. -students will need to register at Study.Net. They should whenever possible use their
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Unformatted text preview: university email addresses. the student has registered they can login to the site. -they will then be taken to a page that mentions the Adobe Reader requirements needed to view the cases. They must click continue. -click on the "purchase or access materials in a new course" button -they will then see a listing of the NOVA courses available on Study.Net. -they will need to "add to cart" the specific course -accept copyright agreement -enter the course password: M2011 -proceed to checkout -click continue -select course from list and click "view course" -click on "materials" at top of page (cases will be displayed as PDF files)...
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  • Spring '11
  • N.A.
  • Portable Document Format, Tesco PLC, European Low Fares Airline Association, Disney Consumer Products, low fares airline

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