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Unformatted text preview: 13 Student: _______________________________________________________________________________________ True False True False True False True False True False True False True False True False True False True False True False True False True False True False True False True False True False True False 1. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have a value for customers, clients, partners, and society at large. 2. The activities of marketers depend on what needs to be done to satisfy consumer wants and needs, in other words, helping the buyer buy. 3. In the evolution of marketing, the production era assumed an unlimited market. 4. The four eras of the evolution of marketing are (1) production, (2) selling, (3) advertising, and (4) stakeholder relationships. 5. The focus of the production era was on distribution and advertising. 6. The tremendous demand for consumer goods and services after World War II helped launch the production era of marketing. 7. In the production era the greatest marketing need was for distribution and storage. 8. During the selling era, businesses turned from an emphasis on production to an emphasis on selling. 9. The marketing concept has three parts: (1) a consumer orientation, (2) a service orientation, and (3) an advertising orientation. 10. In the evolution of marketing, the marketing concept era emphasized selling and advertising in an effort to persuade consumers to buy existing products. 11. The marketing concept emphasizes that everyone from the president of the firm to the delivery people should be customer oriented. 12. The marketing concept was used heavily by business when it was first suggested in the 1950s. 13. Customer relationship management (CRM) is the process of learning as much as possible about customers and doing everything you can to satisfy them. 14. The idea behind customer relationship management is to enhance customer satisfaction and stimulate long-term customer loyalty. 15. Because the marketing concept emphasizes a profit orientation, marketing has not been used successfully by nonprofit organizations. 16. The primary focus of marketing today is on selling and advertising. 17. During the early 1900s, businesses emphasized learning as much as possible about their customers and doing everything to satisfy them. 18. Outstanding service after the sale was a primary focus of businesses during the selling era. 19. After World War II, the tremendous demand for goods and services among the returning veterans allowed businesses to sell whatever True False True False True False True False True False True False True False True False True False True False True False True False True False True False True False True False True False True False they produced without having to worry about what the competition was doing....
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