15 - 15 Student 1 Organizations that assist in moving goods and services from producers to business and consumer users are called supply-side

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15 Student: _______________________________________________________________________________________ True False True False True False True False True False True False True False True False True False True False True False True False True False True False True False True False True False 1. Organizations that assist in moving goods and services from producers to business and consumer users are called supply-side transition specialists. 2. Agents and brokers and wholesalers are types of marketing intermediaries. 3. Wholesalers are marketing intermediaries who sell goods or services to ultimate consumers. 4. A channel of distribution consists of the marketing intermediaries who join together to transport and store goods in their path from producers to consumers. 5. Brokers are marketing intermediaries that do not take title to the goods they help distribute. 6. Retailers are marketing intermediaries who sell to ultimate consumers. 7. Some manufacturers sell directly to consumers or businesses rather than relying on marketing intermediaries. 8. Agents are marketing intermediaries who take title to the goods they distribute and provide credit to customers who need it. 9. Manufacturers are usually able to perform marketing functions such as transporting, advertising, and storing, faster and more cheaply than marketing intermediaries. 10. One way marketing intermediaries improve marketing efficiency is by reducing the number of exchange relationships necessary to move goods through the channel of distribution. 11. Some economists would say that intermediaries add costs to the channel of distribution and need to be eliminated. 12. Marketers claim that intermediaries add value to the channel of distribution that outweighs the cost. 13. Marketing costs make up less than 25 percent of the total cost of the goods consumers buy. 14. The activities performed by most marketing intermediaries are not essential to the marketing process. 15. The best way to reduce the cost of goods is to eliminate marketing intermediaries from the distribution channel. 16. Marketing intermediaries have survived because they have been able to perform marketing functions more efficiently and effectively than a manufacturer or consumer could perform these functions. 17. The costs added by marketing intermediaries usually outweigh the value they create. 18. Jessica Talmadge is a real estate agent who brings together the buyers and sellers of houses and commercial property. Jessica helps the parties negotiate the terms and conditions of real estate sales, but she does not take title to the property, provide credit, or assume any risks associated with the exchanges she helps negotiate. Because Jessica provides only limited services, she is not a true marketing
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True False True False True False True False True False True False True False True False True False True False True False True False True False True False True False True False True False intermediary. 19. Sav-U-More Grocery Store sells a wide range of foods and household supplies to households in Miller's Creek, a suburb of a large city.
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This note was uploaded on 10/17/2011 for the course BUS BUS300 taught by Professor Na during the Spring '11 term at American River.

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15 - 15 Student 1 Organizations that assist in moving goods and services from producers to business and consumer users are called supply-side

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