Ch%203%20-%20Pedigree%20vs.%20Ford%20Approach%20to%20CSR%20-%20001-002

Ch%203%20-%20Pedigree%20vs.%20Ford%20Approach%20to%20CSR%20-%20001-002

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Ford’s “Warriors in Pink” - Approach to CSR The Ford Motor Company has been building automobiles since 1903. Similar to all automotive companies, Ford know cars, transportation engineering, and design. In the company's 2007 annual report, president and CEO Alan Mulally stated that the company's number one goal was "to build products that are immensely desirable so that we can grow profitably." A major component of Ford's (CSR) effort is its fourteen-year commitment to the Susan G. Komen for the Cure nonprofit organization. As of March 2008, the company has sent Susan G. Komen for the Cure more than $95 million in cash and in-kind contributions for breast cancer education and research. The fight against breast cancer is inarguably a noble cause - after all, more than 178,000 U.S. women contracted the disease in 2007, and more than 40,000 U.S. women die from the disease each year. In March 2008, the Ford Motor Company announced that it would double its contributions to Susan G. Komen for the Cure each time it sold a “Warriors in Pink” trim package for the 2009 Ford Mustang. Available in three colors - black, silver, and white - only one thousand of the cars were produced for sale. Buyers were able to choose between coupe and convertible models, and the Warriors in Pink Mustangs include a pink ribbon and pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching,
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This note was uploaded on 10/05/2011 for the course MGMT 308 taught by Professor Staff during the Fall '08 term at New Mexico.

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Ch%203%20-%20Pedigree%20vs.%20Ford%20Approach%20to%20CSR%20-%20001-002

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