Dov%20Seidman%20at%20the%20New%20York%20Forum - As...

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Speech by Dov Seidman at the New York Forum, June 24, 2010 : Dov Seidman, who has worked with CEOs of top companies around the world to translate ethics and values into competitive advantage, says the global economic and environmental fallout from the BP oil spill elucidates that in today’s hyper-connected world, businesses can no longer extract themselves from society. It is therefore the responsibility of business leaders to accept that the pursuit of values must be as core to their strategy as the pursuit of profits. In a stirring speech at the New York Forum in June – an economy-focused gathering of top business executives, policy makers and thought leaders – Seidman challenged business leaders to get in touch with sustainable ideals and translate them into corporate behaviors that become the fabric and DNA of their companies:
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Unformatted text preview: As evidenced by recent crises sparked by poor behavior at some of the world's largest companies, Seidman explained that today’s corporations have the power to do a lot of harm. Millions of people, often on a global scale, can be affected by the misguided practices of a single company. However, interconnectedness also gives corporations the power to do a great deal of good. By promising employees and communities more than just useful products or steady earnings, but instead standing for something greater, corporations can have a true impact on the well-being of the global society. “Interconnectedness entails moral and ethical interdependence,” Seidman says. [Seidman is Chairman and CEO of LRN, a company that helps create ethical corporate cultures, and author of “HOW: Why How We Do Anything Means Everything…in Business and in Life.”]...
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