Major Assignment #1 Jan. 17, 2011 1. I would need other information such as: How can the good value of the dishes promote the Sudsy Soap, Inc. with the decline in soap sales? How could profit incline and by what percent? Other information needed in this case would be to consider the 1) economic utility and the four general types of economic utility such as 2) possession, 3) form, 4) time, and 5) place. 2. The four types of economic utility are: 1. Possession-the value to customer of being able to possess the product. 2. Form-that is of value to, and can be used by, the customer. 3. Place-having product physically where the customer wants it 4. Time-having product available to the customer at the time the customer needs it. 3. The person paying phantom freight is Sarah in Ontario CA, because geographically expansion is easier because far customers pay relatively less for
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