Marketing 291 - Hoffer Marketing Principles Fall 2011 -...

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Hoffer Marketing Principles Fall 2011 - Midterm 1 Study guide for chapters 7, 8, 10, 11, This review primer is for the 32 multiple choice questions as well as the six short essays (you answer four of the six). For each chapter below you will see the main topics that you will need to know for the exam. It covers both the main and makeup exams. You may be asked to list, compare/contrast and apply the material. A topic may begin on a page prior to the one listed or go on beyond a page listed; you only need to know the information on the page #’s given! You are responsible for all the subtopic information on those pages. Everything you need to know on your exam is covered in this study guide; there are no questions directly from the videos. Good luck studying! Chapter 7 : “Comparing Global Market-Entry Strategies pages 140 – 143 through Global Consumers Cultural Diversity pages 144 – 148 through Currency Exchange Rates Comparing Global Market-Entry Strategies pages 149 – 155
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Marketing 291 - Hoffer Marketing Principles Fall 2011 -...

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