MKT291Ch.3 - Chapter3...

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Chapter 3 Scanning the Marketing Environment pages 59-64 up to “Culture”.  Environmental Scanning The process of acquiring information on events outside the organization to identify and  interpret potential trends Social Forces The demographic characteristics of the population and its values Demographics Description of a population according to characteristics such as age, gender, ethnicity,  income, and occupation Baby Boomers The generation of children born between 1946 and 1964 Generation X Members of the U.S. population born between 1965 and 1976 Generation Y The 72 million Americans born between 1977 and 1994 Millennials  are those born after 1994 Statistical Areas Metropolitan Statistical Area At least one urbanized area with more than 50,000 people and surrounding area has a  high degree of social and economic integration Micropolitan Statistical Area At least one urban cluster with more than 10,000 but less than 50,000 people and 
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This note was uploaded on 10/19/2011 for the course MARKETING 291 taught by Professor Hoffer during the Fall '11 term at Miami University.

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MKT291Ch.3 - Chapter3...

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