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Unformatted text preview: The personal, social, and economic significance of a purchase to the consumer 5 Situational Influences on Purchase Decision Process The purchase task Social surroundings Physical surroundings Temporary Effects Antecedent states (mood/how much money on hand) “Learning”, beginning on page 104 up to the learning review box (4. 5. 6.) in the middle of page 108. Learning Behaviors that result from repeated experience or reasoning Stimulus Generalization refers to using the same cue, such as brand name, over multiple products Brand Loyalty A favorable attitude toward and consistent purchase of a single brand over time Attitude A tendency to respond to something in a consistently favorable or unfavorable way Beliefs A consumer’s perceptions of how a product or brand performs...
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- Fall '11
- Marketing, purchase decision, Propositional attitude, learning review box, products Brand Loyalty