This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: The personal, social, and economic significance of a purchase to the consumer 5 Situational Influences on Purchase Decision Process The purchase task Social surroundings Physical surroundings Temporary Effects Antecedent states (mood/how much money on hand) Learning, beginning on page 104 up to the learning review box (4. 5. 6.) in the middle of page 108. Learning Behaviors that result from repeated experience or reasoning Stimulus Generalization refers to using the same cue, such as brand name, over multiple products Brand Loyalty A favorable attitude toward and consistent purchase of a single brand over time Attitude A tendency to respond to something in a consistently favorable or unfavorable way Beliefs A consumers perceptions of how a product or brand performs...
View Full Document
This note was uploaded on 10/19/2011 for the course MARKETING 291 taught by Professor Hoffer during the Fall '11 term at Miami University.
- Fall '11