MKT291Ch.14 - Chapter 14 Retailing o All activities...

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Chapter 14 Retailing o All activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use o Consumer Utilities Time – hours of availability Place – many locations Form – variety Possession – always in stock Form of Ownership o Independent Retailer o Corporate Chain o Contractual System Level of Service o Self-service o Limited service o Full service Type of Merchandise Line o Depth of Line – large assortment of each item, such as many types of shoes o Breadth of Line – variety of items a store carries, such as Dillard’s Scrambled Merchandising Offering several unrelated product lines in a single retail store Nonstore Retailing o Automatic vending o Direct mail and catalogs o Television home shopping
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o Online retailing o Telemarketing Using the telephone to interact with and sell directly to consumers o Direct selling Door-to-door retailing Retailing Strategy
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This note was uploaded on 10/19/2011 for the course MARKETING 291 taught by Professor Hoffer during the Fall '11 term at Miami University.

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MKT291Ch.14 - Chapter 14 Retailing o All activities...

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