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Unformatted text preview: or service features Web Communities o Web sites that allow people to meet online and exchange views on topics of common interest Blog o A Web page that serves as a publicly accessible personal journal for an individual or organization Spam o Electronic junk mail or unsolicited e-mail Viral Marketing o An Internet-enabled promotional strategy that encourages users to forward marketer-initiated messages to other s via e-mail Dynamic Pricing o The practice of changing prices for products and services in real time in response to supply and demand conditions Cookies o Computer files that a marketer can download onto the computer of an online shopper who visits the marketers Web site Cross-Channel Shopper o An online consumer who researches products online and then purchases them at a retail store...
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- Fall '11