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Unformatted text preview: or service features • Web Communities o Web sites that allow people to meet online and exchange views on topics of common interest • Blog o A Web page that serves as a publicly accessible personal journal for an individual or organization • Spam o Electronic junk mail or unsolicited e-mail • Viral Marketing o An Internet-enabled promotional strategy that encourages users to forward marketer-initiated messages to other s via e-mail • Dynamic Pricing o The practice of changing prices for products and services in real time in response to supply and demand conditions • Cookies o Computer files that a marketer can download onto the computer of an online shopper who visits the marketer’s Web site • Cross-Channel Shopper o An online consumer who researches products online and then purchases them at a retail store...
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This note was uploaded on 10/19/2011 for the course MARKETING 291 taught by Professor Hoffer during the Fall '11 term at Miami University.
- Fall '11