AIDA FORMAT - DESIRE you must understand is the way people...

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AIDA FORMAT
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ATTENTION the top headline, and the following sub-heading or paragraph is probably the most important
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ATTENTION Grab attention right from the opening headline
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INTEREST stress the benefits, not features of the product An automobile gets 30mpg. That's a feature You can save thousands each year on fuel costs. Extra money in your pocket that you could use for family vacations. That's a benefit.
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INTEREST Stick to the rule of 5 Keep to 5 items (benefits not features!) per list Keep paragraphs to 5 lines if possible No more than 5 paragraphs between headings
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Unformatted text preview: DESIRE you must understand is the way people decide to make a purchase Most people buy products or services based on an emotional "want", then justify the purchase logically. Showing them how the item to be desired will not be available for long Showing how other people approve of the item and have acquired it for themselves. Showing them how what you have to offer will solve some of their problems. ACTION A call to action use "doing words" Buy Now, Send XYZ to me! Get immediate access, etc etc...
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This note was uploaded on 10/06/2011 for the course HOA SEN UN 035 taught by Professor Mbathienvo during the Spring '11 term at Harvey Mudd College.

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AIDA FORMAT - DESIRE you must understand is the way people...

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