47114754 - Journal of Technology Research Innovative...

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Journal of Technology Research Innovative Technological Advances Page 1 Innovative Technological Advances In Modern Club Operations Denis P. Rudd Robert Morris University rudd@rmu.edu Abstract Looking toward the second decade of the 21st century, integrating technology into clubs is a challenge that all club managers face. The secret to success is ensuring technology positively impacts day-to-day operations of your facility without disturbing normal operations. Clubs that continue to operate successfully have lengthened their golf courses and offer the newest technological services to members and staff. They have also added fitness centers, child care, and “family friendly” menus. Member expectations continue to change dramatically. Instead of joining a private club to follow in family tradition, members are now searching for value in their club investment. Keywords: Business Intelligence, Cognos, PowerPlay, Technology, APTECH, RFP.
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Journal of Technology Research Innovative Technological Advances Page 2 “Whether it’s to increase service speed and reliability, cut cost through automation, find new markets, or to add value to products, every business including Club management, must use technology to stay current.” Denis Rudd The Impact of Technology The impact of the Internet has directly or indirectly affected everyone in this country. Everyday customers see the Internet changing the way club operations do a wide variety of tasks on a daily basis. Business has been revolutionized by technology and the club industry has followed. Technology has an intimidation factor attached to it, and older generations have found it hard to adapt to changes in technology. Today’s younger people are comfortable and driven by technology, they have been exposed to this new way of life from birth, and they are not intimidated by this medium of communication. They are prepared to use technology and will drive it aggressively into the future. “Websites that invite and reward are the next wave,” predicts tech seer Michael Squires. Squires further states, “Website design has matured from “brochure ware” to websites that sell, and Internet users are clicking on the new sites to buy.” The Neanderthal Web design theory maintained that, “all companies shall have sites that are entertaining, informative, and sticky.” The theory continued to state, “twenty first- century Internet principals are more disciplined, demanding that a site make money by helping visitors find what they want so that they can quickly conduct their business” (Squires, 2002). An interview with Dan Brennan, general manager of the Edgeworth Club, confirmed that entering into the year 2008 and beyond has been quite difficult for many of the private clubs nationwide. Member expectations have changed dramatically. “The private club members of today have the same high expectations for service and food as they had thirty years ago, but they want it faster and more casual,” Brennan said. Furthermore, Brennan believes that, “private club members of today are searching for
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This note was uploaded on 10/08/2011 for the course XBIS219 XBIS219 taught by Professor Reider during the Spring '10 term at University of Phoenix.

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47114754 - Journal of Technology Research Innovative...

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