New Products_When Will it Fly

New Products_When Will it Fly - Economist.com New products...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Economist.com New products When will it fly? Aug 7th 2003 From The Economist print edition European countries have surprisingly different take-off rates THE next great consumer-products hit will be DVD recorders. The only question is when. A study by Japan's Panasonic and IDC, a research firm, reckons the take-off point could come this year, with a predicted 16m DVD recorders being sold worldwide—150% more than in 2002. But don't expect them to fly off the shelves everywhere. According to the latest research, there are surprisingly big national differences in the way new products perform. DVD recorders have been around for a few years, but as with most new products they have been bought mostly by so-called “early adopters”— people prepared to fiddle to link them to their PCs, or pay high prices for the first stand-alone machines that connect to a TV. Panasonic expects mass adoption to occur as prices fall, PCs become equipped with them as standard (as many now are with DVD players), and stand-alone units
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

New Products_When Will it Fly - Economist.com New products...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online