New Products_When Will it Fly

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View Full Document Right Arrow Icon New products When will it fly? Aug 7th 2003 From The Economist print edition European countries have surprisingly different take-off rates THE next great consumer-products hit will be DVD recorders. The only question is when. A study by Japan's Panasonic and IDC, a research firm, reckons the take-off point could come this year, with a predicted 16m DVD recorders being sold worldwide—150% more than in 2002. But don't expect them to fly off the shelves everywhere. According to the latest research, there are surprisingly big national differences in the way new products perform. DVD recorders have been around for a few years, but as with most new products they have been bought mostly by so-called “early adopters”— people prepared to fiddle to link them to their PCs, or pay high prices for the first stand-alone machines that connect to a TV. Panasonic expects mass adoption to occur as prices fall, PCs become equipped with them as
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