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第第第 5000 第 第第第第第第第第第第 * 第第第 ** 中中中中中中中中 中中中中中中中中中中中430060 第第第第第 中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中 中中中中中 第第第第 中中中中中中中中—中中中中 Option Model of the Right of Trademark Tang Chun-xia ( School of informetion, Zhongnan University of Economics and Law, Hubei, Wuhan, 430060 ) Abstract: In this article, the author analyzes the meaning to evaluate the right of trademark and the characteristic of option holded by the right of trademark. The method of making a price to an option may be used to evaluate the worth of the right of trademark. Because of the different of option and the right of trademark, we should make a reasonable price to the right of trademark by adding a series of prices of options with jump. Key words: the Right of Trademark; Option; Jump-Diffusion Process 中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中 中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中 中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中 中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中 1中 第第第第第第第第第第第第 中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中 中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中中 中中中
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