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Unformatted text preview: 5000 * ** 430060 Option Model of the Right of Trademark Tang Chun-xia (School of informetion, Zhongnan University of Economics and Law, Hubei, Wuhan, 430060) Abstract: In this article, the author analyzes the meaning to evaluate the right of trademark and the characteristic of option holded by the right of trademark. The method of making a price to an option may be used to evaluate the worth of the right of trademark. Because of the different of option and the right of trademark, we should make a reasonable price to the right of trademark by adding a series of prices of options with jump. Key words: the Right of Trademark; Option; Jump-Diffusion Process 1...
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