Page 1 of 1 MKT350 – PRINCIPLES OF MARKETINGREVIEW SHEET – EXAM 3Chapter 8 – Global Markets & International Marketing•What is globalization? (pp. 193-195) •How do sociocultural forces affect the acceptance of products from one nation to another? (pp. 175-177) •What is the difference between e-business, e-commerce, & e-marketing?(See Slide 10 of the revised Chapter 9 slides) Chapter 9 – Product, Branding, & Packaging Concepts•What are the four classifications of consumer products? (pp. 203-205) •What are product line and product mix? What are the dimensions? (p. 207) •What are the stages of the product life cycle? (pp. 208-211) Hint: Read this section carefully. You should have a thorough understanding of what occurs at each stage of the cycle.•What are the stages of the product adoption process? (p. 211) •What are the major categories of adopters? (pp. 212-213) •What is the difference between a brand, brand name, brand mark, trade name andtrademark? (p. 213) •What is brand equity? (pp. 215-216) •What is
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