MAR350 - Exam 3 Review Sheet - Finalized

MAR350 - Exam 3 Review Sheet - Finalized - Page 1 of 1...

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Page 1 of 1 MKT350 – PRINCIPLES OF MARKETING REVIEW SHEET – EXAM 3 What is globalization? (pp. 193-195) How do sociocultural forces affect the acceptance of products from one nation to another? (pp. 175-177) What is the difference between (See Slide 10 of the revised Chapter 9 slides) What are the four classifications of consumer products? (pp. 203-205) What are product line and product mix? What are the dimensions? (p. 207) What are the stages of the product life cycle ? (pp. 208-211) Hint: Read this section carefully. You should have a thorough understanding of what occurs at each stage of the cycle. What are the stages of the product adoption process? (p. 211) What are the major categories of adopters? (pp. 212-213) What is the difference between a brand, brand name, brand mark, trade name and trademark? (p. 213)
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This note was uploaded on 10/10/2011 for the course MKT 350 taught by Professor Bunett during the Spring '10 term at Missouri State University-Springfield.

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