Case Assignment 2 - TUI UNIVERSITY Dean J Keveles Module 2...

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TUI UNIVERSITY Dean J. Keveles Module 2 Case Assignment BUS401 - International Business Dr. Cyd Naig-Coloma August 26, 2011
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Having lived or spent many months in several countries myself, such as in Germany, South Korea, and the Middle East, I have first-hand experience in cultural challenges, not just language barriers, but barriers to concluding business based on cultural differences. In the military, doing business with a host nation is similar to that of how a corporation or company does business. Success is driven by knowledge and compassion for a host nation's culture and societal norms. Before I deployed to any of these locations, my unit was given "Cultural Awareness" classes to familiarize ourselves with the most glaring differences in culture and language. Today, cultural awareness is mandatory training, as failure to understand a host nation's culture can relate directly to the success or failure of a Commander's mission. The same holds true in the corporate business arena. As was noted in The Pitfalls of Cross-Cultural Business , the author, Jared Wade brought up some common cultural mistakes made by American businesspeople, such as greetings at the beginning of a meeting and how a meeting may be concluded. Should the initial greetings be handshakes, a bow, or a kiss on the cheek? The tardiness of one group may be normal to their cultural aspects, while timeliness is the norm for other cultures, such as in American society.
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