Case Assignment 2 - TUI UNIVERSITY Dean J. Keveles Module 2...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
TUI UNIVERSITY Dean J. Keveles Module 2 Case Assignment BUS401 - International Business Dr. Cyd Naig-Coloma August 26, 2011
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Having lived or spent many months in several countries myself, such as in Germany, South Korea, and the Middle East, I have first-hand experience in cultural challenges, not just language barriers, but barriers to concluding business based on cultural differences. In the military, doing business with a host nation is similar to that of how a corporation or company does business. Success is driven by knowledge and compassion for a host nation's culture and societal norms. Before I deployed to any of these locations, my unit was given "Cultural Awareness" classes to familiarize ourselves with the most glaring differences in culture and language. Today, cultural awareness is mandatory training, as failure to understand a host nation's culture can relate directly to the success or failure of a Commander's mission. The same holds true in the corporate business arena. As was noted in The Pitfalls of Cross-Cultural Business , the author, Jared Wade brought up some common cultural mistakes made by American businesspeople, such as greetings at the beginning of a meeting and how a meeting may be concluded. Should the initial greetings be handshakes, a bow, or a kiss on the cheek? The tardiness of one group may be normal to their cultural aspects, while timeliness is the norm for other cultures, such as in American society. Using a hand gesture to emphasize A-OK, or a thumbs-up, can be insulting in other cultures,
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/15/2011 for the course BUS BUS401 taught by Professor Dr.cydnaig-coloma during the Spring '11 term at Trident Technical College.

Page1 / 5

Case Assignment 2 - TUI UNIVERSITY Dean J. Keveles Module 2...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online