SLP 1 - TUI UNIVERSITY Dean J. Keveles Module 1 Session...

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TUI UNIVERSITY Dean J. Keveles Module 1 Session Long Project BUS401 - International Business Dr. Cyd Naig-Coloma August 25, 2011
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Ford Motor Company I selected the Ford Motor Company as my choice from the list of Fortune 500 companies. Currently, they are listed as #10 in the list reported on CNN Money's Fortune 500 list. There are several reasons why I selected this company. First, since the Ford automobile is an American icon, and thus, as a Soldier, relates to my patriotism for American-made over that of supporting foreign-made automobiles and to support our economy, though Ford vehicles do have foreign- made parts within. A major reason for selecting the Ford Motor Company is that they did not take a federal bailout, as did other automobile manufacturers; Ford must be doing well. They have a great reputation for reliability with performance and maintenance. I have owned Ford vehicles many times before and have personal knowledge of that reputation. In fact, I currently own a 2009 Ford Explorer and a 2010 Ford Fusion. So, part of the my decision process was also manufacturer loyalty. I had never realized the magnitude of the Ford Motor Company, but after doing much research, found that it is truly a multinational enterprise. The Ford Motor Company, founded in 1903 by Henry Ford, is based in Dearborn, Michigan and exists as a global automotive industry leader. Ford primarily develops, manufactures, distributes, and services vehicles and parts The Ford Motor Company manufactures or distributes automobiles across six continents, with about 166,000 employees and about 70 plants worldwide, although it gets about half of its sales from North America. As of December 31, 2010, the approximate number of dealerships worldwide distributing its vehicle brands was 12,000 (Ford Motor Company, 2011). It operates in two sectors, Automotive and Financial Services. The Automotive sector offers vehicles primarily under the Ford and Lincoln brand names. This sector markets cars, trucks, and parts through retail dealers in North America, and through distributors and dealers
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outside of North America to individuals and fleet customers. The Financial Services sector
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SLP 1 - TUI UNIVERSITY Dean J. Keveles Module 1 Session...

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