Exam 2A Chapters 6-7, 9, 11

Exam 2A Chapters 6-7, 9, 11 - Title: Exam2A 1. When a firm...

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Title: Exam2A 1. When a firm designs a single marketing mix and directs it at an particular product, the company is using a(n) Student Response A.heterogeneous market strategy. B. undifferentiated strategy. C.single mix strategy. D.concentrated targeting strategy. E.differentiated strategy. Score: 3/3 2. Which statement below does not apply to convenience goods? Student Response A.Marketing of convenience products requires intensive ex B. Consumers are brand loyal to convenience products and brands when it becomes inconvenient to obtain their favo C.Colas, gasoline, and bread are examples of convenience D.Consumers tend to feel that the most desirable retail facil closest one. E.Convenience products require minimal shopping effort. Score: 0/3 3. As Jeff runs out of shaving cream, he immediately tries to reme time this happened. He is engaging in
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Student Response A.consideration set development. B.cognitive dissonance. C.alternative evaluation. D.external search. E. internal search Score: 3/3 4. When asked where Laser Tools, Inc., markets its products, com founder Roger Helms indicates that the world is just one big ma taking this stance is systematically passing up profitable busine most closely resembles Student Response A.full-scale international marketing. B.limited exporting. C. globalization of marketing. D.customization of marketing. E.an export agent. Score: 0/3 5. Profits usually reach their maximum during the _________ stag (PLC). Student Response A.Introduction B.Decline C. Growth D.Development E.both c and d above
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Score: 0/3 6. The Grummond Group buys computer peripherals in industriali them to developing countries. Grummond would most likely be Student Response A.licensee. B.joint venture. C.strategic alliance. D.subsidiary. E. trading company. Score: 3/3 7. Volume is the most often used segmentation base Student Response A. due to the importance of the heavy user group. B.due to the ease in which the data can be gathered. C.because product size is easy to measure. D.All of the aove. E.None of the above. Score: 3/3 8. Stacy is going to the store to buy a gallon of milk. She will mos in her consumer decision-making process. Student Response A.evaluation of alternatives
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Student Response B.perceptual scanning C.extended problem solving D. routinized response behavior E.limited problem solving Score: 0/3 9. A product mix is best described as Student Response A.all products of a particular type. B.a group of closely related products that are considered a u end-use considerations. C.product, distribution, promotion, and price.
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This note was uploaded on 10/10/2011 for the course BAD 318 taught by Professor Null during the Fall '11 term at GWU.

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Exam 2A Chapters 6-7, 9, 11 - Title: Exam2A 1. When a firm...

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