EXAM_2_STUDY_GUIDE_v72

EXAM_2_STUDY_GUIDE_v72 - 1 • SITUATIONAL INFLUENCES ON...

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EXAM 2 STUDY GUIDE BAD 318 Dr. Keyt
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EXAM 2 STRUCTURE & COVERAGE CHAPTERS 6,7, 9 & 11 & ANY ADDITIONAL TOPICS/CONCEPTS DISCUSSED IN THE NARRATED LECTURES. ANSWER ALL 40 OBJECTIVE (MOSTLY M- C, A FEW T-F) QUESTIONS. 3 POINTS EACH. EXAM 2 TOTAL POINTS 120.
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STUDY PRIORITY PRIORITY “ 1 ” WILL CONTAIN APPROXIMATELY 75% OF THE EXAM’S POINTS. PRIORITY “ 2 ” WILL CONTAIN APPROXIMATELY 25% OF THE EXAM’S POINTS. PRIORITY “ 3 ” WILL CONTAIN THE REMAINDER OF THE EXAM’S POINTS.
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CHAPTER 6 TARGET MARKETS: SEGMENTATION AND EVALUATION WHAT ARE MARKETS? 2 TARGET MARKET SELECTION PROCESS 1 PRODUCT POSITIONING AND REPOSITIONING 2
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CHAPTER 7: CONSUMER BUYING BEHAVIOR CONSUMER MARKETS AND CONSUMER BUYING BEHAVIOR 3 CONSUMER BUYING DECISION PROCESS
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Unformatted text preview: 1 • SITUATIONAL INFLUENCES ON THE BUYING DECISION PROCESS 3 • PSYCHOLOGICAL INFLUENCES ON THE BUYING DECISION PROCESS CHAPTER 9: REACHING GLOBAL MARKETS • THE NATURE OF GLOBAL MARKETING STRATEGY 2 • ENVIRONMENTAL FORCES IN GLOBAL MARKETS 2 • REGIONAL TRADE ALLIANCES, MARKETS AND AGREEMENTS 3 • INTERNATIONAL ENTRY MODES 2 • GLOBAL ORGANIZATIONAL STRUCTURES 3 • THE INTERNATIONAL MARKETING MIX: CHAPTER 11: PRODUCT CONCEPTS • WHAT IS A PRODUCT? 2 • CLASSIFYING PRODUCTS 1 • PRODUCT LINE AND PRODUCT MIX 2 • PRODUCT LIFE CYCLES AND MARKETING STRATEGIES 1 • PRODUCT ADOPTION PROCESS 2 • WHY SOME PRODUCTS FAIL AND OTHERS SUCCEED 3...
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