EXAM_2_STUDY_GUIDE_v72

EXAM_2_STUDY_GUIDE_v72 - 1 SITUATIONAL INFLUENCES ON THE...

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EXAM 2 STUDY GUIDE BAD 318 Dr. Keyt
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EXAM 2 STRUCTURE & COVERAGE & ANY ADDITIONAL TOPICS/CONCEPTS DISCUSSED IN THE NARRATED LECTURES. ANSWER ALL 40 OBJECTIVE (MOSTLY M- C, A FEW T-F) QUESTIONS. 3 POINTS EACH. EXAM 2 TOTAL POINTS 120.
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STUDY PRIORITY PRIORITY “ 1 ” WILL CONTAIN APPROXIMATELY 75% OF THE EXAM’S POINTS. PRIORITY “ 2 ” WILL CONTAIN APPROXIMATELY 25% OF THE EXAM’S POINTS. PRIORITY “ 3 ” WILL CONTAIN THE REMAINDER OF THE EXAM’S POINTS.
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CHAPTER 6 TARGET MARKETS: SEGMENTATION AND EVALUATION WHAT ARE MARKETS? 2 TARGET MARKET SELECTION PROCESS 1 PRODUCT POSITIONING AND REPOSITIONING
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CHAPTER 7: CONSUMER BUYING BEHAVIOR CONSUMER MARKETS AND CONSUMER BUYING BEHAVIOR 3 CONSUMER BUYING DECISION PROCESS
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Unformatted text preview: 1 SITUATIONAL INFLUENCES ON THE BUYING DECISION PROCESS 3 PSYCHOLOGICAL INFLUENCES ON THE BUYING DECISION PROCESS CHAPTER 9: REACHING GLOBAL MARKETS THE NATURE OF GLOBAL MARKETING STRATEGY 2 ENVIRONMENTAL FORCES IN GLOBAL MARKETS 2 REGIONAL TRADE ALLIANCES, MARKETS AND AGREEMENTS 3 INTERNATIONAL ENTRY MODES 2 GLOBAL ORGANIZATIONAL STRUCTURES 3 THE INTERNATIONAL MARKETING MIX: CHAPTER 11: PRODUCT CONCEPTS WHAT IS A PRODUCT? 2 CLASSIFYING PRODUCTS 1 PRODUCT LINE AND PRODUCT MIX 2 PRODUCT LIFE CYCLES AND MARKETING STRATEGIES 1 PRODUCT ADOPTION PROCESS 2 WHY SOME PRODUCTS FAIL AND OTHERS SUCCEED 3...
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EXAM_2_STUDY_GUIDE_v72 - 1 SITUATIONAL INFLUENCES ON THE...

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