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EXAM_I_STUDY_GUIDE-v700 (1)

EXAM_I_STUDY_GUIDE-v700 (1) - RESPONSIBILITY • MARKETING...

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EXAM I STUDY GUIDE BAD 318 Dr. Keyt
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EXAM I STRUCTURE & COVERAGE CHAPTERS 1, 3 – 5 & ANY ADDITIONAL TOPICS/CONCEPTS DISCUSSED IN THE NARRATED LECTURES. ANSWER ALL 30 OBJECTIVE (MOSTLY M-C, A FEW T-F) QUESTIONS. 4 POINTS EACH. EXAM I TOTAL POINTS 120.
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STUDY PRIORITY PRIORITY “ 1 ” WILL CONTAIN APPROXIMATELY 75% OF THE EXAM’S POINTS. PRIORITY “2” WILL CONTAIN APPROXIMATELY 25% OF THE EXAM’S POINTS. PRIORITY “ 3 ” WILL CONTAIN THE REMAINDER OF THE EXAM’S POINTS.
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CHAPTER 1: AN OVERVIEW OF STRATEGIC MARKETING DEFINING MARKETING 1 UNDERSTANDING THE MARKETING CONCEPT 1 MANAGING CUSTOMER RELATIONSHIPS 2
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CHAPTER 3: THE MARKETING ENVIRONMENT EXAMINING & RESPONDING TO THE MARKETING ENVIRONMENT 2 COMPETITIVE FORCES 2 ECONOMIC FORCES 2 POLITICAL FORCES 3 LEGAL & REGULATORY FORCES 3 TECHNOLOGICAL FORCES 3 SOCIOCULTURAL FORCES 2
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CHAPTER 4: SOCIAL RESPONSIBILITY AND ETHICS IN MARKETING THE NATURE OF SOCIAL RESPONSIBILITY
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Unformatted text preview: RESPONSIBILITY • MARKETING ETHICS • INCORPORATING SOCIAL 3 RESPONSIBILITY AND ETHICS INTO STRATEGIC PLANNING THE NATURE OF SOCIAL RESPONSIBILITY • SOCIAL RESPONSIBILITY 2 • DIMENSIONS OF SOCIAL RESPONSIBILITY 2 • ISSUES CHAPTER 4: SOCIAL RESPONSIBILITY AND ETHICS IN MARKETING • THE NATURE OF SOCIAL RESPONSIBILITY • MARKETING ETHICS • INCORPORATING SOCIAL 3 RESPONSIBILITY AND ETHICS INTO STRATEGIC PLANNING MARKETING ETHICS • MARKETING ETHICS – PRINCIPLES AND STANDARDS – THAT DEFINE ACCEPTABLE CONDUCT IN MARKETING – AS DETERMINED BY – VARIOUS STAKEHOLDER GROUPS • ETHICAL ISSUES IN MARKETING 2 • THE ETHICAL DECISION-MAKING PROCESS 3 • IMPROVING ETHICAL CONDUCT IN MARKETING 3 CHAPTER #5: MARKETING RESEARCH AND INFORMATION SYSTEMS • THE IMPORTANCE OF MARKETING RESEARCH 2 • THE MARKETING RESEARCH PROCESS 1 • USING TECHNOLOGY TO IMPROVE...
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