Chapter 01-08 Ans to Quizzes

Chapter 01-08 Ans to Quizzes - Chapter 01 Quiz...

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Chapter 01 Quiz Introduction: You should answer this quiz after reading Chapter 1, which must be done before class. You have only one attempt. This quiz will count towards your mini-assignments/class contribution grade. This quiz also provides practice in answering exam-type MC questions. Question 1 Question 2 Marks: 1 Of primary interest to marketers are ___________________ buyers. Choose one answer. a. past unsatisfied b. centrally controlled c. unqualified and underserved d. qualified potential e. future potential Question 3 Marks: 1 Question 4 Marks: 1 Marketing includes offering: Choose one answer. a. products. b. None of these. c. services. d. ideas. e. combinations of products, services, and ideas. Question 5 Marks: 1 A(n) ___________ is shaped by a person's knowledge, culture, and personality. Choose one answer. a. want b. need
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c. exchange d. drive e. benefit Question 6 Marks: 1 A relational orientation is based on the philosophy that buyers and sellers develop: Choose one answer. a. a complete understanding of each other's needs. b. a long-term relationship. c. a price-value comparison matrix. d. supply chain synergy. e. a marketing value transaction focus. Question 7 Marks: 1 eBay revolutionized buyer-seller marketing primarily by: Choose one answer. a. reducing the number of firms competing for consumer expenditures. b. shifting market emphasis from a consumer orientation to a producer orientation. c. instituting the Dutch auction system. d. breaking down geographical boundaries in defining markets. e. allowing seller's to avoid state sales taxes. Question 8 Marks: 1 Question 9 Marks: 1 Which of the following activities does NOT involve marketing? Choose one answer. a. downloading music. b. attending marketing class. c. All of these. d. deciding how many hours to sleep. e. purchasing gasoline.
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Question 10 Marks: 1 After the previous sales representative in his territory infuriated an important customer, Benjamin visited the customer every couple months, never asking for business but hoping to re- build trust through listening and expressing concern. Finally, after more than two years, the customer gave Benjamin an order. Benjamin was providing the important marketing function of: Choose one answer. a. being an order taker. b. advising production on how much product to make. c. synthesizing and interpreting sales, accounting, and customer-profile data. d. alerting the logistics department when to ship products. e. engaging customers and developing long-term relationships. Question 11 Marks: 1 ___________ is fundamental to marketing success. Choose one answer. a. Making profits b. Understanding and satisfying consumers' needs and wants c. Advertising d. Being competitive e. Generating sales Question 12 Marks: 1 One of the benefits of value driven marketing is attention to customer needs and wants, which will likely result in: Choose one answer. a. stronger relational dialogues among competing firms in the marketplace.
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Chapter 01-08 Ans to Quizzes - Chapter 01 Quiz...

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