Chapter 01-08 Quizzes

Chapter 01-08 Quizzes - Chapter 01 Quiz Introduction: You...

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Chapter 01 Quiz Introduction: You should answer this quiz after reading Chapter 1, which must be done before class. You have only one attempt. This quiz will count towards your mini-assignments/class contribution grade. This quiz also provides practice in answering exam-type MC questions. Question 1 Marks: 1 Firms and organizations use customer relationship management to: Choose one answer. a. systematically collect information about their customers. b. to provide their best customers with the products they need. c. All of these. d. to target their best customers. e. to offer special promotions that appeal to their customers. Question 2 Marks: 1 Most people think of marketing as a way for a firm to: Choose one answer. a. promote their industry. b. minimize costs. c. make profits. d. undermine the competition. e. All of these. Question 3 Marks: 1 The idea that a good product will sell itself is associated with the _______________ era of marketing. Choose one answer. a. sales b. marketing c. production d. value-based marketing e. All of these
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Question 4 Marks: 1 Marketing includes offering: Choose one answer. a. None of these. b. ideas. c. services. d. combinations of products, services, and ideas. e. products. Question 5 Marks: 1 "Everything has a price, though it doesn't always have to be monetary." What else is included in a price? Answer:
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Question 6 Marks: 1 Basically, there are two ways to improve value. What are they? Answer: Question 7 Marks: 1 ________________ is communication by a marketer that informs, persuades, and reminds potential customers. Choose one answer. a. Pork barrelling b. Placement c. Pricing d. Promotion e. Product value creation Question 8 Marks: 1 Which of the following activities does NOT involve marketing? Choose one answer. a. attending marketing class. b. downloading music. c. deciding how many hours to sleep. d. purchasing gasoline. e. All of these.
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Question 9 Marks: 1 When assessing customer value, what must a marketer always remember? Answer: Question 10 Marks: 1 Generally, all companies have control over their product, price, promotion and distribution efforts and can choose how to combine them in order to satisfy customers' needs and wants. These controllable activities are often referred to as a firm's _______. Choose one answer. a. marketing strategy b. marketing mix c. marketing capability d. competitive advantage e. marketing environment Question 11 Marks: 1 To become a more value driven organization, Acadia University is holding coffee-hour discussions with its students and surveying its graduates regarding students' educational needs and desires. Acadia University is becoming more value driven through: Choose one answer. a. sharing information across their organization.
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This note was uploaded on 10/10/2011 for the course ADM 2320 taught by Professor Persuad during the Fall '11 term at University of Ottawa.

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Chapter 01-08 Quizzes - Chapter 01 Quiz Introduction: You...

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