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LECTURE%20650%2001%20-%20SPRING%202010

LECTURE%20650%2001%20-%20SPRING%202010 - SEE ME AFTER CLASS...

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M&L 650—Lecture 1 SEE ME AFTER CLASS ABOUT ADDING THIS COURSE TERRY PAUL SPRING 2010 boxbutton2 Terry Paul: Wednesday 10:30am - 12:30pm and 3:30pm - 4:30pm FH 532 boxbutton2 Katie Deye: Wednesday 1pm – 3:30pm FH 532 boxbutton2 Christa Esposito: Tuesday/Thursday 8:30am- 10am in FH 011
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M&L 650—Lecture 1 boxbutton2 OSU STUDENT MARKETING ORGANIZATIONS boxbutton2 AMERICAN MARKETING ASSOCIATION (AMA) MEETS ON WEDNESDAYS AT 7:30PM IN SB boxbutton2 PI SIGMA EPSILON (PSE) MEETS ON TUESDAYS AT 7:30PM IN SB 220 boxbutton2 EVERYONE IS WELCOME TO JOIN boxbutton2 MARKETING YOURSELF boxbutton2 YOUR RESPONSIBILITIES boxbutton2 HOW CLASS IS CONDUCTED boxbutton2 ASSIGNMENTS AND GRADING boxbutton2 JUST A TASTE OF THE SUBJECT
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M&L 650—Lecture 1 CLASSROOM COURTESY Students attending class must be considerate of each other to make the learning experience productive and congenial. Here are the ground rules: 1. In general, do not behave in any way that would be a distraction to other students; for example, loud and animated conversations during class are annoying and inappropriate—refrain from them. 2. Cell phones and other electronic media should not be audible in class. 3. If you must enter the room after the lecture has begun or leave before it is over, do so as quietly and as inconspicuously as possible. 4. If another student acts in a manner than is distracting to you, politely ask him/her to stop it. (He/she might not realize the behavior is bothersome.) If it persists, inform the instructor. boxbutton2 STRONGLY RECOMMENDED: square5 Read the daily assignment both before and after class boxbutton2 GREAT DEVELOPMENTS: square5 Much better students in business. Much more work experience. Implications for in-class discussion boxbutton2 IF YOU LIKE TO ASK QUESTIONS square5 Sit near the front of class square5 Otherwise, please be quiet
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M&L 650—Lecture 1 boxbutton2 ACADEMIC MISCONDUCT IS A VERY SERIOUS CONCERN boxbutton2 Students suspected of academic misconduct will be immediately referred to the OSU Committee on Academic Misconduct boxbutton2 A CALL FOR YOUR COOPERATION boxbutton2 MAGNIFICENT MARKETING boxbutton2 BETTING ON A SURE THING boxbutton2 DATA MINING—DISCOVERING HIDDEN PREDICTIVE INFORMATION boxbutton2 INVESTING IN CUSTOMER RELATIONSHIPS boxbutton2 25 MILLION CUSTOMERS, 90 CATEGORIES boxbutton2 “TOTAL REWARDS”—BASIS FOR FREEBIES boxbutton2 PREDICTOR VARIABLES, CONTINUOUSLY UPDATED boxbutton2 AUTHOR AS EXAMPLE boxbutton2 BEST CUSTOMERS: THE 30% WHO SPEND $100-500 A VISIT—80% OF REVENUE, ALMOST 100% OF PROFIT boxbutton2 FORMER HARVARD PROF—TEST, TRACK, REFINE
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M&L 650—Lecture 1 CHAPTER 1 LEFTOVERS DEFINITIONS EVOLUTION OF ORGANIZATIONAL ORIENTATIONS boxbutton2 MARKET SEGMENTATION boxbutton2 TARGET MARKETING boxbutton2 THE 4 Ps square5 PRODUCT square5 PLACE—DISTRIBUTION square5 PROMOTION square5 PRICE boxbutton2 SIMPLEST DEFINITION boxbutton2 IDENTIFYING, UNDERSTANDING, AND SATISFYING BUYER DEMANDS THROUGH EXCHANGES boxbutton2 SOMETIMES “SATISFACTION” ISN’T SUFFICIENT
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M&L 650—Lecture 1 boxbutton2 “SATISFIED” VS. “VERY
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