Sample%20Midterm%202

Sample%20Midterm%202 - BUS M&L 650 5:30 p m Class...

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5:30 p m Class Summer 2007 Version A Exam answers will be posted on course carmen.osu site by 7 p m. Answers are listed by color of your exam. 1. Brand loyalty is highest for customers who buy _____________. a. convenience products b. shopping products c. specialty products d. unsought products 2. Price is generally lowest for __________. a. convenience products b. shopping products c. specialty products d. unsought products 3. Locating close to the competition is a place strategy that makes a lot of sense for the marketers of _____________. a. convenience products b. shopping products c. specialty products d. unsought products 4. Your text pictured the roles of innovators, the late majority, and laggards to explain ____________. a. why new products have various kinds of life cycles b. how product forms have life cycles within an entire product class life cycle c. the various product adopter categories d. when to add product features to extend the product life cycle 5. Pick out the single FALSE statement from the following, based on our class discussion of college text book marketing: a. Product differentiation is greater and more effective for advanced level texts than for introductory course books. b. There is significant brand loyalty in this market. c. Online communication has almost eliminated salespeople from this industry. d. Professor Paul’s textbook did not cause any paper shortages. 6. People, packaging, and positioning can be very important in the marketing of certain things. These factors are partly product and partly ___________. a.
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Sample%20Midterm%202 - BUS M&L 650 5:30 p m Class...

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