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hw #2 - Alec Kraft Management Homework#2 Case 1.The...

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Alec Kraft Management Homework #2 Case # 1. .The organizational structure that would best help Apple keep its creative edge by continuing down the path of product innovations because during the times that Apple has been successful and has thrived they have innovated the technology world. At the moment they have Steve Jobs at the helm and if they continue to innovate while he is still the CEO of the company then consumers will likely respond well to new product innovations even if Steve Jobs is no longer the acting CEO. 2. The Board of Directors should not be expecting a transformational change because the company is running a large profit and is one of the most profitable tech companies out there. The Board of Directors should only expect incremental change where the management tweaks and nudges existing systems and practices to better align them with emerging problems and opportunities. An example of this could be the new Iphone 4 which Apple has been having complaints about.
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