marketing hw 1

marketing hw 1 - Alec Kraft Marketing 310 Homework #1 1. A...

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Alec Kraft Marketing 310 Homework #1 1. A SWOT analysis is a strategic planning method used to evaluate the S trengths, W eaknesses, O pportunities, and T hreats involved in a project or in a business venture. Major competitors o University of Washington o University of Portland o Washington State University o Seattle University Gonzaga University Strengths o Jesuit tradition o The small size of enrollment and private education o Basketball program attracts both national and international attention o Strong alumni tradition o New buildings and dorms o Students receive lectures and attention from faculty not T.A.’s o Small class sizes Gonzaga University Weaknesses o Lack of Diversity o National recognition for academics o Pay scale for faculty
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o Cost of tuition o Increasing size Gonzaga University Opportunities o Link resources with other Jesuit Universities o Grow recognition of University nationwide through avenues other than basketball o Electronic keys for dorms Gonzaga University Threats
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marketing hw 1 - Alec Kraft Marketing 310 Homework #1 1. A...

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