MANAGERIAL ECONOMIC - MANAGERIAL ECONOMIC Chapter 8 The market structure and equilibrium PC=perfect competition M=monopoly Market structure Refers

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MANAGERIAL ECONOMIC Chapter 8 The market: structure and equilibrium PC=perfect competition M=monopoly Market structure Refers to the basic characteristics of market environment Number and size of buyers, seller, and potential entrants Product differentiation Amount and cost about price and quality The condition for entry and exist FOUR TYPES OF MARKET STRUCTURE Perfect competition Pure monopoly Monopolistic competition Oligopoly competition PERFECT COMPETITION THIS MARKET SITUATION IS CHARACTERIZED: 1. A large number of buyer 2. A large number of sellers 3. A homogeneous product 4. Perfect knowledge of market condition=trg bebas cari supplier, trg bebas pindah supplier 5. Complete freedom of entry and exit 6. Perfect mobility of resources Imperfect competition The number of the firms, in itself, has no relevance. The number refers to the power of the firms to control the market that is , the price-output policy No close substitute Negatively slope market demand The lowest bid, akan menawar pada project tapi,liat hasilnya jalannya kurang bagus, cepta rusak. .(kualitas jalan payah)- ini karena ada main belakang, siapa yang paling bayk sogok. . Sekarang lebih ke masalah politik. Politik change people, gak bisa pake theory, liat aja kasus GAYUS, ANTASARI, BANK CENTURY. Imperfect competition=somo menjurus ke monopoly. . Liat lagi pasar di Indonesia, contoh pertamina(atas otority pemerintah) MARGINAL REVENUE= delta total revenue/total quantity (liat lagi di buku mikro) ada di rumah MILLY Tentang marginal cost, MR>MC, Ada di cost accounting (by product) klo di Philips, dorang ada bebagai macam product, tapi klo di liat ada product yang hasil dari daur ulang plastic, yaitu cukur kumis, tapi diliat itu MR<MC, klo ditutup itu, maka pekerja yang laen itu di PHK. . MONOPOLY
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This involves the highest degree of the imperfection and, therefore, the greatest control over the market. It is a market situation characterized by: A large number of buyers A single seller A commodity which has no close substitutes Restrictions on entry Monopolistic competition This market situation is a bit closer to real life. It is characterized by: A large number of buyers A large number of sellers Selling differential products Free entry and exit Example: cereal, toothpaste, cigarettes, detergents, etc. Contoh: DAIA (PAKAI DAIA LUPAKAN YANG LAIN) Sabun kecantikan dan sabun kesehatan=sama2 sabun, Cuma set mind orang ini untk kecantikan, ini utk kesehatan. . Ada juga yang namanya persaingan penjual klo menjual satu product. CARI TAHU TENTANG UNILEVER MILLY. . OLIGOPOLY It is also a real life case, especially in the are of large-scale industries. It is characterized by: A large number of buyers A few sellers Either homogeneous or differential products Two sellers duopoly Pure oligopoly product homogeneous Differentiated oligopoly, difference product Not easy to entry Itu tetep di business ethic. . OLIGOPOLY MODELS
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This note was uploaded on 10/11/2011 for the course ECONOMIC 101 taught by Professor Bennyluleph.d during the Spring '11 term at Universitas Indonesia.

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MANAGERIAL ECONOMIC - MANAGERIAL ECONOMIC Chapter 8 The market structure and equilibrium PC=perfect competition M=monopoly Market structure Refers

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