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Unformatted text preview: Reshaping the business scope Repositioning the company brand identity (KODAK,POS INDONESIA, AQUA, GOOGLE) 7. Marketing plan Is the central instrument for directing 8. Level of a marketing plan, Strategic, tactical 9. Planning Define the corporate mission Establish strategic business unit Assign resource to each SBU Assess growth opportunities 10. To define mission What is our business Who is the customers What is of value to the customer What will our business be 11. The business unit strategic planning process Business mission SWOT ANALYSIS Goal formulation Strategy formulation Program formulation Implementation Feedback and control 12....
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This note was uploaded on 10/11/2011 for the course ECONOMIC 101 taught by Professor Bennyluleph.d during the Spring '11 term at Universitas Indonesia.
- Spring '11