MARKETING MANAGEMENT - governmental market. Biasanya klo...

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MARKETING MANAGEMENT Ada dua tantangan yang penting adalah sustained and steady top line growth and customer loyalty/retention. Customer satisfaction –cus.loyalty-customer retention-cus.profitable-company profitable. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Itu menyangkut art karena dorang kembangkan pelanggan supaya dorang ikuti apa yang company mau, dan untuk science itulah yang dimaksud marketing research. Meeting needs profitability Successful marketing: right product + right marketing campaign Whom is it marketed to? Consumer market, business and global market, nonprofit and
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Unformatted text preview: governmental market. Biasanya klo kita punya power bisa mengalahkan pesaing di nonprofit and governmental market. Blue ocean strategy. . masuk ke pasar yng tidak punya competitor. Approaches to marketing adalah : product, production and sales orientation. Holistic Marketing Internal marketing: focus pada karyawan. Relationship marketing: supaya suppliers sejahtera (make sure channel tidak akan terpengaruh dengan munculnya website). Societal marketing concept (harus lihat society CSR corporate social responsibility) BLU DOT MARKETING CREATE NEEDS AND SATISFIED NEEDS...
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