mid managerial economic - Dippin' Dots Dippin' Dots Since...

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Dippin' Dots Dippin' Dots Since its birth in 1988, Dippin' Dots has used its patented flash-freezing technology to sell fresh, flavorful ice cream, accumulating $45 million in annual sales. Dippin' Dots is a small company in the ice cream business, competing with such giants as Nestle and Unilever by offering a novel product primarily for out-of-home consumption. Dippin' Dots must solidify its position in the ice cream business by developing and promoting its niche market status in order to maintain market share and ensure profitability. 1) Personnel Issues Though the Dippin' Dots brand has been recognized as one of the nation's top growing entrepreneurial enterprises, the personnel in place at the ice cream maker lacks the business acumen and the future vision to take the company to the next level. Poor franchising policies have restricted the growth of the Dippin' Dots brand, and with the increased frequency of mergers in the business, Dippin' Dots may find that the managers that took a good Is this Essay helpful? Join OPPapers to read more and access more than 350,000 just like it!
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mid managerial economic - Dippin' Dots Dippin' Dots Since...

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