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STRATEGIC MANAGEMENT Yang bertanggung jawab adalah top management Strategic untuk corporate level, and strategic business unit (SBU) >> semuanya untuk keunggulan bersaing. 1. Where are we now? 2. Where do we want to go? 3. How are we going to get there? That is strategy RBV = Resources based view Strategy= Competitive moves and business approaches or management action plan Belajar lagi mengenai five porters (new entrants, supplier, substitutes, industry competitor, buyer) milly yaaa… Strategic management consists of the analysis, decisions, and action an organization undertakes in order to create and sustain competitive advantages. Strategy formulation Strategy adalah action Porter says COST LEADERSHIP, DIFFERENTIATION, FOCUS market niche, developing unmatched resource strengths and competitive capabilities. Effective= ada di perumusan strategy Efficient= implementing Global teams. Globalization sekarang sudah ada yang namanya two point zero artinya semakin cepat. Strategy analysis, strategy formulation, strategy implementation, strategy evaluation
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This note was uploaded on 10/11/2011 for the course ECONOMIC 101 taught by Professor Bennyluleph.d during the Spring '11 term at Universitas Indonesia.

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