Unformatted text preview: a r en' t any electric shocks, and you can' t get food by pecking a lever. You get food by being highly attuned to the visual environment. Behaviorists finally started to catch on to the importance of vision to an animal when somebody did a famous experiment showing you could teach a monkey how to push a lever just by letting him look outside a window every time he hit the lever. They didn' t need to give the monkey a food reward, just a view. Animals need to see, and they want to see. Page 18 (vision and perception) Tha t ' s because normal people's perceptual systems are built to see what they're used to seeing. I f they're used to seeing gorillas in the middle of basketball games, they see gorillas. I f they're not used to seeing gorillas in the middle of basketball games, they don' t . They have inat t ent ional blindness. Page 25 (plato’s allegory of the cave reference!!!)...
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