Mechanical Bride McLuhan[

Mechanical Bride McLuhan[ - Mechanical Bride McLuhan...

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Mechanical Bride McLuhan Preface Much advertising and entertmaint seeks to affect us unconsciously, to manipulate us, control us, exploit us These ads and entertainments take/keep everybody helpless to the attempts at manipulation/control/exploitation—by means of prolonged mental rutting (id. insidious and constant exposure and its concomitant mental effects) McLuhan has a method for reversing the process of “commercial education” o Analogous method in Poe’s “A Descent Into The Maelstrom” o Poe’s sailer saved himself by studying the actions of the whirlpool and co- operating with it. By observing the whirlpool, it is hoped that individual strategies of beating it may suggest themselves. o Poe’s character had an amused and rational detachment as a spectator of his own potential demise. It is in the same spirit that this book is offered as amusement. o The first step is to arrest participation in the ad: contemplate it. o
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This note was uploaded on 04/06/2008 for the course ENGLISH 101 taught by Professor Smith during the Fall '07 term at Rutgers.

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Mechanical Bride McLuhan[ - Mechanical Bride McLuhan...

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