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Unformatted text preview: IMAGINATION-brain uses visual areas (parietal) when you imagine seeing something as if actually there FORMING CONCEPTS-defining a chair, dog definitional theory of meaning MAKING DECISIONS availability heuristic: our basing our decision on the most easily recalled alternatives representativeness heuristic: when only a few instances are taken to represent the en-tire category [accord blowing up] framing bias: when the wording of a problem leads us to a decision-framing bias spinning, using same info, spun diff ways...
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- Fall '08