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Unformatted text preview: Robin Hood (Case 1) I often start the very first session of the semester with a short case. One of my all-time favorites is Robin Hood by Joseph Lampel. This classic case is an excellent introduction to strategic management using a nonbusiness situation. Since it is only one page, I ask students to read it during class and discuss it. In the case, Robin Hood and his Merrymen are in trouble as wealthy travelers are avoiding Sherwood Forest. I weave a discussion of problem identification and potential solution analysis that helps to set the tone for case discussions for the rest of the semester. This case brings up mission issues that go with Chapter 1 (Strategic Management). The American Red Cross (Case 9) and QVC (Case 13) also link well with Chapter 1 if you are looking for alternatives. A Horror Show at the Cinemaplex? (Case 31) In this edition we have added this new case to match Chapter 2 (Analyzing the External Environment of the Firm) because it offers a great platform for exploring environmental analysis. Movies remain as popular as ever, but opportunities for viewing outside the theater have greatly increased. While motion picture studios increased revenues through product licensing, DVD sales, and international expansion, the exhibitorsmovie theatershave seen their business decline. Movies are more available than ever, but fewer people are venturing to the theater to see them. Many theaters have ceased operation, driven from the market by consolidation and loss of patrons. We have also revised The Casino Industry (Case 21) for those looking for alternatives. United Way of America (Case 10) Our United Way of America case works well with Chapter 2 (Analyzing the External Environment of the Firm) and Chapters 3 and 4 (Assessing the Internal Environment of the Firm and Recognizing a Firms Intellectual Assets, respectively). The case also can be used with Chapter 5 (Business-Level Strategy), giving it a lot of flexibility. In the case, CEO Brian Gallagher establishes new membership standards for United Way affiliates operations, rebrands United Way as doing what matters in the communities it serves, and addresses the long-term needs of communities. Gallagher needed to convince the United Way affiliates to buy into the change effort but did not have much leverage over them. World Wrestling Entertainment (Case 11) The revised World Wrestling Entertainment case is quite versatile because it fits with a discussion of resources complementing Chapters 3 and 4 (Assessing the Internal Environment of the Firm and Recognizing a Firms Intellectual Assets, respectively), corporate diversification (Chapter 6Corporate-Level Strategy), or entrepreneurial issues (Chapter 12Managing Innovation). WWEs potent mix of shaved, pierced, and pumped-up muscled hunks; buxom, scantily clad beauties; and body-bashing clashes of good versus evil had resulted in an empire that claimed...
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- Spring '11