video_guide_final - Video Guide and Program Descriptions...

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Video Guide and Program Descriptions – 5 th Edition The video series that accompanies Strategic Management: Creating Competitive Advantages (5 th Edition) by Dess, Lumpkin, and Eisner consists of twenty-one programs that enhance and bring to life the chapter material. The programs also correspond to sixteen of the cases included in Strategic Management: Text and Cases . The programs cover a wide range of topics and use real world examples to illustrate key strategic management concepts. They provide a useful supplement to lectures and text materials that can stimulate class discussions and enrich the learning experience. The Program Descriptions that follow can be used as teaching notes. There is also a Video Grid that lists the programs and running times, and identifies the chapters and cases associated with each video. These descriptions are designed to maximize the benefits of using videos by offering summary discussions of how each video relates to various chapters in the textbook. 1
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Case 8 (Leadership and Ethics) Length: 2:12 This program is an NBC news story. As Enron top brass Ken Lay and Jeff Skilling go on trial for fraud and conspiracy, the Enron case is likened to Watergate as a “watershed event” in terms of corporate crime, according to Steven Cutler of the Securities and Exchange Commission’s Enforcement Division. It spurred the Sarbanes-Oxley legislation that has imposed new reporting requirements on corporations. Chapter 9 The Sarbanes-Oxley Act stiffened penalties for financial reporting misdeeds and required new approaches to corporate governance. The time and cost of enacting these laws has made corporations keenly aware of the downside risk of unethical behavior. Chapter 11 Enron is not the only company mentioned as guilty of high level ethical violations— WorldCom, Adelphia, and Martha Stewart Living were all engaged in unethical behavior. The impact of a leader’s ethical misconduct on company employees, owners, and other stakeholders is discussed. 2
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“SHERRON WATKINS DISCUSSES ENRON VERDICT” Case 8 (Leadership and Ethics) Length: 4:06 This program is an NBC news story covering Enron’s former Vice President’s Sherron Watkins’ reactions to the verdict in the Enron case. Watkins became famous as the person who blew the whistle on the giant company and who testified before the U.S. Congress in February 2002 about Enron’s accounting irregularities. She is interviewed on the Today Show after the convictions of top managers Ken Lay, Jeff Skilling, and Andrew Fastow were announced. Chapter 9 Watkins agrees that longer prison sentences are an effective deterrent and should be used in cases of “high dollar, white collar” crime. Those who confess and cooperate are entitled to leniency, in Watkins’ view. Chapter 11
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video_guide_final - Video Guide and Program Descriptions...

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